Grow visitor numbers and revenue from the wellness market for VisitGuernsey.
LOTUS created a distinctive wellness offering. The campaign was launched at World Travel Market’s Wellness Lounge, hosting tour operator and trade media interviews.
We organised a Wellness Tourism seminar for on-island stakeholders and created a ‘Wellness Breaks’ section on VisitGuernsey.com.
Sector-specific themed consumer and trade brochures were created in addition to an on-island wellness suppliers’ database, which was listed on VisitGuernsey’s trade site.
We also worked with partner, Ramblers Walking holidays, to create an engaging media and customer event.
- 5 new yoga retreats
- 3 new hotel wellness packages
- 1 new running tour
- 15 meetings with wellness operators
- 3 new tour operators in one year
- 3,934,546 circulation