Senior Account Director

Minty has over 15 years’ experience in the marketing and communications industry.

A graduate of the University of Edinburgh, Minty began her career in advertising at creative agencies M&C Saatchi and VCCP, where she delivered strategic campaigns for brands such as Coca-Cola, McDonald’s, GlaxoSmithKline, Hyundai, Metro and Grant’s Whisky.

A passion for communications saw Minty transition into PR where she has worked across a range of leading tourism products both in agency and in-house.

Minty has six years’ experience working in tourist boards – she ran the ‘Cities & Culture’ portfolio for Scotland’s national agency, VisitScotland, and the UK & Ireland PR for Glasgow City Marketing Bureau during the 2014 Commonwealth Games.

In her agency life she has managed campaigns including British Airways ‘Great Britons’ campaign, and led accounts including South African Tourism, London & Partners, Promote Iceland, Antigua and Barbuda Tourism Authority and Shangri-La Rasa Ria.