kate

KATE McWILLIAMS

Associate Director

Kate’s PR career began in Barcelona working for airline Jet2.com and raising the profile of the Leeds based brand in Spain.

In 2004 she moved to Chile working for two years for the British Council and developing her fluent Spanish speaking skills further.

Kate joined Lotus UK in 2006. Her time spent living and working in the tourism industry in other countries has given her an in-depth understanding of international product adaptation and cultural sensitivity.

Since being with Lotus Kate has overseen and delivered successful campaigns to reposition Ibiza as a destination of choice for the discerning traveller, managed the global brand campaign for Small Luxury Hotels of the World and launched the first ever Social News Hub created for a tourist board, in this case for the Spanish Tourist Office.

Kate is an accredited practitioner of the Chartered Institute of Public Relations (MCIPR status).