jules

JULES UGO

Managing Director

Jules is one of the most respected and well-known PR practitioners in the travel industry with almost twenty years in the field.

Jules joined Lotus in 2007, after ten years at board-level with other leading agencies, to establish the PR side of Lotus and has grown this into one of the dominant forces in travel PR. Jules combines senior media relationships with a strategic and creative vision that means clients are assured that their campaigns are effective and feature the most relevant, impactful media solutions.

Jules is a PR professional with a commercial mind-set; her focus is always on ROI and delivering meaningful results and engagement.

Her level of standing in the field is reflected by her inclusion in 2017’s PR Week’s Power Book which charts the industry’s most senior players.

In 2017 she was elected to the PRCA Council; helping to drive standards and best practice across the industry and as vice-chairman of the PRCA Travel and Tourism group Jules runs and moderates events with senior industry figures.

Her expertise and experience means that she is a judge for the PRCA Dare Awards and the PRCA Awards and her understanding of the media landscape and contacts at senior level means that she has been on the advisory committee for the Travel Media Awards since its inception.