LOTUS Wellbeing

Introduction

Today’s global wellness industry is estimated to be worth $4.2 trillion, with consumers in active pursuit of greater physical, mental, and social wellbeing in all parts of their lives.  This presents unparalleled opportunities for brands across industries from travel and hospitality to retail, food and drink to health and fitness, beauty to events.

Lotus Wellbeing offers a full service strategic and marketing solution for brands operating in, or looking to expand into, the wellness space.  Combining sector insights and strategic counsel with creative horsepower and communications expertise, Lotus Wellbeing supports businesses in harnessing the opportunities in this fast-moving sector.

Drawing on its expertise working with leading consumer and B2B brands in the space, LOTUS Wellbeing helps businesses develop their wellbeing story, create the right products and services to resonate with today’s wellness consumer and then promote and communicate to this high spending target audience.

Powered by Well Intelligence

Through our partner, Well Intelligence – the UK’s leading wellbeing-for-business specialists – companies have access to research, insights, market evidence, strategic development and operational know-how to build wellbeing into their product experience and communications, regardless of size, target demographic or budget.

Well Intelligence advises and supports both public entities and private business to achieve optimal results with a particular focus on wellness revenue optimisation. This is delivered through solution-driven infrastructure that combines market positioning, commercial strategy, concept and brand development, integration and enablement of services, programming and operational management.

lotus-wellbeing-well-intelligence

Anni Hood

Founder and CEO, Well Intelligence

Anni Hood is one of the industry’s foremost wellness business specialists. Having spent her career in the hospitality, travel and wellbeing sectors, her focus for the past 20 years has been on the wellbeing sector and in particular the intersection between wellness services, hospitality and travel. Anni’s experience ranges from hotels, spas, restaurants and resorts, to high-end global brands such as The Sanctuary and Clinique La Prairie, and tourism and government organisations.

Anni chairs the Wellness Tourism Initiative for the Global Wellness Institute and is the founder and visionary behind K.I.S. Lifestyle® – an online wellness community that enables affordable and accessible integrative health expertise.

LOTUS Wellbeing – Services
  • PR and media relations
  • Digital strategy and social media
  • Wellbeing product audits
  • Wellbeing destination audits
  • Market research
  • Wellbeing trend analysis reporting
  • Product development and positioning
  • Audience targeting and profiling
  • Wellbeing messaging and communication
  • Re-positioning venues and locations
  • Market planning for a wellbeing offering
  • Wellbeing concept creation
  • Measurement and evaluation
  • Campaign management
  • Event management
  • Wellbeing expert connections

Whatever your plans or questions about wellbeing and how it can work for your brand or destination, please contact LOTUS Wellbeing:

Jules Ugojules@wearelotus.co.uk
Minty Woolgarminty@wearelotus.co.uk
Telephone – 020 7953 7470

LOTUS UK Integrated Communications is registered in England & Wales at Unit K Taper Building, The Leather Market, 175 Long Lane, London, SE1 4GT, ENGLAND. Company number: 06261946

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LOTUS UK Integrated Communications Ltd, Unit K Taper Building, The Leather Market, 175 Long Lane, London, SE1 4GT

+44 (0)20 7953 7470 /
sarah@wearelotus.co.uk / jules@wearelotus.co.uk