About

About

We stimulate travel sector recovery and rediscovery, propelling clients to the forefront of target audiences' minds.

International Offices

  • UK
  • EMEA
    • Amsterdam
  • APAC
    • Singapore
    • Kuala Lumpur
  • US
    • New York

W Network

Founded by an all-female board in 2007, LOTUS is a formidable agency with a business-focused approach. 

Rooted in insight, we launch, position, reposition and redefine travel, tourism and food brands.

We elevate client revenue through integrated communications, MICE and trade representation.

Invigorating the market, we stimulate the media and consumers into action; monitoring sentiment, igniting interest and delivering return on investment

LOTUS is part of the award-winning W Communications family, providing seamless access to creative consumer marketing expertise. 

We work with specialist partners globally, offering in-market knowledge, delivering cross-market campaigns with the cohesiveness of a centralised campaign management team. 

LOTUS is also the UK partner for the Pacific Leisure Group.

Recovery. Rediscovery. Rapid Response.

Team

Our award-winning team of PR, marketing, digital, social media, MICE and trade representation experts combine travel, food and big brand consumer experience. 

Meet our senior team.

Sarah Johnson

Sarah Johnson

Founder

Sarah launched LOTUS in 2007 as a representation agency and spearheaded its growth into one of the leading travel PR and representation agencies in the UK. Sarah started her travel career at TUI working overseas before joining the marketing team who pioneered new brands Thomson Sun and Thomson Superfamily.

As European Sales Director for Universal Studios Theme Parks and Resorts, she led the growth of park and hotel revenues throughout Europe, specifically focusing on Port Aventura in Spain. Key achievements included developing new airline routes to the region and launching a direct online sales platform with annual revenues in excess of 3million Euros.

With a nod to a career started at luxury fashion brand Burberry, she has developed the lifestyle arm of LOTUS, creating food and wellbeing divisions, and taking the agency into the W Communications family, offering clients a distinctive consumer marketing edge.

Sarah has lived and worked in Switzerland, Spain and Egypt and speaks French and Spanish.

Jules Ugo

Jules Ugo

CEO

Included in PR Week’s 2020 Power Book for the third year running, Jules is highlighted by the magazine as “increasingly a leading figure in the travel comms space with particular expertise in tourist boards.” She is one of the most respected and well-known PR practitioners in the travel industry with twenty years in the field. She joined LOTUS in 2007 to set up the PR division of the company. She combines senior media relationships with a strategic consultancy service to clients in tourism around the world.

With a commercial mindset and a creative vision, she leads a company devising highly bespoke solutions to deliver exceptional results – from increased bookings and visitor numbers to strategic counsel and crisis communications.

She has served on the PRCA Council; been vice-chairman of the PRCA Travel and Tourism group and is a regular judge for the PRCA Dare Awards. She has also sat on the advisory committee for the Travel Media Awards since its inception.

Kate McWilliams

Kate McWilliams

Managing Director, LATAM

Winner of TravMedia’s PR Professional of the Year 2020, Kate heads up the company’s specialist LATAM division for Latin American and Spanishspeaking markets, as well as supporting wider client briefs.  

Her PR career began in Barcelona working for airline Jet2.com. She then moved to Chile, working for the British Council. Since joining LOTUS in 2007, Kate has directed a number of award-winning campaigns; her work has included a repositioning brief for Ibiza to attract a broader market, the management of a global brand campaign for Small Luxury Hotels of the World, the development of the first ever Social News Hub for the Spanish Tourist Office and sector lobbying on behalf of the Latin American Travel Association (LATA) She is actively involved in sustainability and has headed up two sustainable positioning campaigns

Kate has directed a number of multi-market campaigns and has a strong PR and media network in Europe and globally.  

Kate is a trustee and active volunteer for the LATA Foundation; a charity supporting grassroots projects in Latin America; she speaks fluent Spanish and has lived and worked in Granada, Barcelona, and Santiago, Chile. She is an accredited practitioner of the Chartered Institute of Public Relations (MCIPR status). 

Jo Johnson

Associate Director

Jo has spent her career working in travel PR and representation agencies in the UK. She has represented clients across the travel industry spectrum from tourist boards (UK and overseas) and tour operators to hotels, ski companies, cruise lines and internet start-ups.

Highlights of her career include heading up a team working with Tourism Australia for 10 years, including leveraging the staging of the Sydney 2000 Olympics and 2003 Rugby World Cup.

She developed an international network of independent specialist travel PR agencies and is experienced in handling multi-market campaigns including an award-winning, pan-European strategy for emerging destination St. Vincent and the Grenadines. She is well known in the luxury and hotel sector having worked for Oberoi Hotels, Banyan Tree Resorts, tour operator ITC, Exclusive Hotels, ILTM and the Conde Nast Luxury Travel Fair.

Hollie Thomson

Head of Business Development

Hollie has 15 years of experience working in integrated communications. With a degree in Public Relations, her career spans the UK and Middle East, both in-house and at award-winning branding, digital and PR agencies.

She has a wealth of experience representing luxury hotels including the likes of the Dorchester Collection, Waldorf Astoria, Hilton, Starwood and Rosewood. In addition, she has also led strategic campaigns for tourism boards for destinations such as Los Angeles, Illinois and Namibia; crisis communications for the likes of InsureandGo; ocean and river cruise lines; tour operators and escorted touring providers such as Cosmos.

Hollie’s PR and marketing career started in the lifestyle sector, representing fashion, beauty, and wellbeing brands before specialising in travel and hospitality communications in 2013.

With strong experience leading multi-market, commercially-savvy campaigns, Hollie takes a dynamic approach to maximising return on investment for clients, supplying creative yet workable solutions and opportunities to advance awareness, recall and revenue.